Successful Sale of Australian E-commerce Women’s Apparel Business

June 12, 2026

Behind the Counter is pleased to announce the successful sale of an Australian women’s apparel business with operations in Australia and the United States.

The transaction represents a significant milestone for the company and reflects the strength of its brand, customer base and product offering. The business has established a compelling position within the women’s apparel sector and is well positioned for continued growth under its new ownership.

Behind the Counter served as exclusive advisor to the seller, assisting management and shareholders throughout the transaction process.

The terms of the transaction were not disclosed.